this is the final peice, a vast improvement on the first draft below...
The new and final design, much more eye catching, still contrasts work and play in the exact same way the video and the previous draft of the advert does. In this case, the city represents the tedious and monotonous work aspect of his life, contrasted with the font placed on top of it, which has the essence of stencil and graffiti - ultimately linked to underground punk culture, quite contrasted from the image of the city. 
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