location screenshots

We are going to do some shots of the band and we want an urban, grungey setting by some train tracks and we have found some in Dringhouses which we are going to use.

We are going to do some shots in a children's play park and we have chosen Rowntrees park because it has the things we need and it's local for us. Here is an arial view of the park:

we are going ot have some shots of the band sat down, messing around and singing in Leeds at Millenium Square. We chose this location because it's a built up city so it supports the working class life. It represents his job and his life. The actor in the video will be wearing punk clothing so him being in Leeds city centre will be going against the culture and the style of life there. This shows his anti system attitude.

When the singer gets off the bus and is making his way to work he is going to be walking down a Leeds high street which will show how busy and chaotic the city is.

Storyboard

Storyboard

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The storyboard that we planned our video from...

Location and prop list:

this is a basic list of the places and props we will use during filming:

LocationsLeeds city centre
Train tracks (dringhouses)
Park (dringhouses)
Jemma's house (York)
Millenuim Square (Leeds)

Props
alarm clock
towel
tie
football
newspaper
hair gel
cans
lighter

Song Rights

This screenshot is a request to Transmission recordings to ask permission for the rights to use 'I got love' by The King Blues....

Audience profile

This audience research information has helped me create an audience profile of the exact demographic at which we are aiming our music video.

Our target will be most likely be young and male, and be passionate about their genre of music, probably wear ripped Jeans and a black or red t shirt (also potentially ripped) on their feet may well be a pair of doc martins or tatty shoes  and their body may be scattered with piercings and complemented with an unconventional hairstyle. Their entire appearance suggests going against the flow.
The chap is socially aware in that he is constantly contemplating how much capitalism has ruined his existence and how many problems he can point out within the system. 
From interviews we found that in his spare time, this skapunk follower would enjoy drinking alcohol, indulging in occasional drug use, loitering around buildings and again complaining about the system.

He wants people to know of the existence of his punk subculture and is proud of it.
He is likely to buy merchandise such as wrist cuffs and perhaps a band shirt of their favourite Ska or punk musician.

Above is arguably a bygone typical view of a punk rock, which today is actually quite a different thing, not that nobody adheres to this style anymore. I believe that although we attained some good ideas (some of which we will use) from the surveys and interviews, the actual demographic we are aiming at is much more mainstream. Peircings are still prominent and perhaps even torn clothing too, although you are now less likely to see as many of the liberty spike/mohawk style crazy hair choices. Despite the changes in the definition of typical punk, the views expressed by those who listen to the music will be largely unchanged, in that they probably aren't too keen on capitalism and are very outspoken. This has led to an evolution of ideas within the group, meaning that we are not going to make a video full of leather jackets and vandalism but there will definately be elements of it feeding off our audience research. 
     

Survey monkey Analysis

Sam's survey: http://www.surveymonkey.com/s/VL95536
In order to get some varied responses to guide our style

 choice, I designed a survey on surveymonkey.com and posted it on

 Facebook for my contacts to complete. Overall, I had 10

contacts do my 5 question survey, not a staggeringly big

 sample, but I gathered some helpful information about my areas of interest.

For example, my first question inquired about the choice of colours that an audience would expect to see in a Ska/Punk themed music video.

how the participants saw the survey...

As indicated by the screen shot, Black, and red and black were common choices. Also, we had a response of a tartan pattern and also of bright neon colours such as electric pink and green.
the second question was centred on what people thought counted as mindless and fun entertainment, we had a mix of answers that ranged from hitting people with a broom to house parties, also, interestingly, the majority of the answers involved drug use. An evaluative point may be that my questions in the survey need to be more specific.

My third question asked what kind of clothes would be expected to be worn by a member of the Ska/punk genre. The majority of response was jeans (sometimes skinny), torn shirts and other clothing, studs, denim and doc martins, accessories include safety pins and dog collars.

 
The fourth question asked if the music video of a song influenced how much you like the song, we yielded  perfectly equal answers for yes and no, both having 50% of responses. This, in hindsight, was perhaps an ambiguous and superficial question to ask, considering we got no answer we could use in making the actual promotional material.

The final question in my survey was aimed at finding out what the consensus was of the attitude that punk conveys, the answers we got all surrounded the idea of defiance, anger and rebellion. We also got a reply of the notion of ‘sticking it to the man.



Jemma's survey: http://www.surveymonkey.com/s/VL6BM8X

Survey results

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