Statement of intent

My name is Sam Ewen, welcome to my blog...

This is my second year at York College and other than Media Studies I am studying Psychology, Philosophy and Sociology.

For my coursework, I intend to create a music video, with a corresponding Digipak and magazine advert. I will carry over skills I have learnt from my first year of media studies, in which I enjoyed creating a music magazine.

Throughout this project I will create professional looking work that overtly conforms to conventions commonly found in music videos, interdispersed with unconventional aspects to make the peice fresh.  I will be putting in a large amount of effort in order to acheive a video, digipak and magazine advert that is higher than the required standard.

More specifically, I have chosen to use The King Blues track; 'I Got Love' which is on the label Transmission Recordings. The band are very anti-establishment and it is this aspect that has driven my intial ideas.
At this early stage, my first thoughts were that during the video, a normal work day is abandoned by a miserable office worker to pursue a more fun and carefree day. This idea will need a lot more work...