Less Than Jake – GNV FLA This small advert in Rocksound magazine is displaying a new album for the Ska band, Less Than Jake. The King Blues, the band we have chosen for our video have Ska influences and themes within their music so this advert is relevant to that choice.
The background imagery on the advert is of a non-descript building on a street corner in black and white, in an unspecified American city. I believe this imagery has been chosen to show a sense of normality and an absence of any eccentricity, contrasted with the distressed and multi-coloured font styling of the album cover. I think it is this contrast that conveys the band’s attitude, e.g. the mixing of different elements to create a worthwhile composition.
Other than the imagery, the font has connotations within it; the band name Less Than Jake is in a characteristic, informal handwriting style. This style is employed across many albums and would therefore appeal to fans of the band. This is similar to the body of text, also typed in a ‘scribbled’ fashion which supports the band’s mild anti establishment/anti convention style.
overall, the advert is aesthetically pleasing if not a little out of synch with other typical Ska stylings.
The background imagery on the advert is of a non-descript building on a street corner in black and white, in an unspecified American city. I believe this imagery has been chosen to show a sense of normality and an absence of any eccentricity, contrasted with the distressed and multi-coloured font styling of the album cover. I think it is this contrast that conveys the band’s attitude, e.g. the mixing of different elements to create a worthwhile composition.
Other than the imagery, the font has connotations within it; the band name Less Than Jake is in a characteristic, informal handwriting style. This style is employed across many albums and would therefore appeal to fans of the band. This is similar to the body of text, also typed in a ‘scribbled’ fashion which supports the band’s mild anti establishment/anti convention style.
overall, the advert is aesthetically pleasing if not a little out of synch with other typical Ska stylings.
Machine Head – The Blackening
The magazine advert for Machine Head’s new album ‘The Blackening’ is from Rocksound magazine. People who buy Rocksound magazine are the ones who are most likely to like Machine Head that’s why it’s been advertised in this magazine. It’s being advertised to the target audience. The advert is overall very dark and dull and only uses two colours. The background is a faded black colour with a white image and white text. These colours reflect the band and the genre of their music, that’s why these colours have been chosen. The image is very gothic and morbid and it reflects the audience of the band. The font is block capitals which is plain and simple and nothing elaborate. This advert is a sharp contrast to the stylings of the king blues, as the king blues do not posess a morbid attitude. I have learnt that simple drawings against a solid black background connotates metal and will be therefore something we will avoid when designing our advertisment.
Magazine advert for Maximo Park -
Quicken the heart is simply the album cover with extra information on the bottom of it. They have used the album cover as the background for the whole advert so that people can quickly recognise it and will read it. The album name is bigger than the band name because they want to get across that it’s a new album, people will already know the band. The font used on the advert is all the same and it’s recognised for what the band use on their other albums. They have used a computer generated font which is clear and easy to read. There is no photo of the band members on the album cover, it is an orange/yellow background which is of the constellations in the southern sky. The layout of the advert is the big album name in the centre of the advert with a smaller font used for the band name and the font gets smaller towards the bottom of the page which is the information of the CD/DVD and their new single, everything is centred and looks very organised. The album name which is the biggest font on the page is the most important thing because that’s what’s being advertised. The colour scheme of the advert is very bright and is all orange and yellow which are bright colours and the font is in white. This reflects the bands genre of music which is alternative rock and the band personality. The brightness of the advert and the album cover is eye catching because of the colours and that's what the band want to be like.
Two Door Cinema Club - Tourist History
Photography
There is a single photograph on this advert which takes up the whole of the page. However, the main focus of the photo is the cat's face which is placed centrally. The top half of the image seems to have been digitally burnt out in order to keep the face as the focal point.
Colour Scheme
The colour scheme of this advert is almost black and white, with only the slightest amount of saturation left in the photo and all the font in a cream colour. The only part of the image which still holds any significant colour is the cat's eyes, which again ensures this is the first thing the viewers eyes are drawn to.
Fonts
There is at most two fonts used so the majoritiy of the writing is in the same typeface. This font is also sans serif so this combination gives it a very clean look.
Layout
All the writing is centred which gives the advert a nice balance.
What we gathered...Magazine advert for Maximo Park -
Quicken the heart is simply the album cover with extra information on the bottom of it. They have used the album cover as the background for the whole advert so that people can quickly recognise it and will read it. The album name is bigger than the band name because they want to get across that it’s a new album, people will already know the band. The font used on the advert is all the same and it’s recognised for what the band use on their other albums. They have used a computer generated font which is clear and easy to read. There is no photo of the band members on the album cover, it is an orange/yellow background which is of the constellations in the southern sky. The layout of the advert is the big album name in the centre of the advert with a smaller font used for the band name and the font gets smaller towards the bottom of the page which is the information of the CD/DVD and their new single, everything is centred and looks very organised. The album name which is the biggest font on the page is the most important thing because that’s what’s being advertised. The colour scheme of the advert is very bright and is all orange and yellow which are bright colours and the font is in white. This reflects the bands genre of music which is alternative rock and the band personality. The brightness of the advert and the album cover is eye catching because of the colours and that's what the band want to be like.
Two Door Cinema Club - Tourist History
Photography
There is a single photograph on this advert which takes up the whole of the page. However, the main focus of the photo is the cat's face which is placed centrally. The top half of the image seems to have been digitally burnt out in order to keep the face as the focal point.
Colour Scheme
The colour scheme of this advert is almost black and white, with only the slightest amount of saturation left in the photo and all the font in a cream colour. The only part of the image which still holds any significant colour is the cat's eyes, which again ensures this is the first thing the viewers eyes are drawn to.
Fonts
There is at most two fonts used so the majoritiy of the writing is in the same typeface. This font is also sans serif so this combination gives it a very clean look.
Layout
All the writing is centred which gives the advert a nice balance.
This analysation has allowed us to gather that the majority of digipak adverts have very simple designs, almost minimal in some cases. we also found that there is usually synergy between the album art and the advert designed to promote it. this is probably so you can recognise the album from the advert and to promote a brand loyalty. We will carry this over and as a result our digipak will be closely linked to our advert.
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