This audience research information has helped me create an audience profile of the exact demographic at which we are aiming our music video.
Our target will be most likely be young and male, and be passionate about their genre of music, probably wear ripped Jeans and a black or red t shirt (also potentially ripped) on their feet may well be a pair of doc martins or tatty shoes and their body may be scattered with piercings and complemented with an unconventional hairstyle. Their entire appearance suggests going against the flow.
The chap is socially aware in that he is constantly contemplating how much capitalism has ruined his existence and how many problems he can point out within the system.
From interviews we found that in his spare time, this skapunk follower would enjoy drinking alcohol, indulging in occasional drug use, loitering around buildings and again complaining about the system.
Our target will be most likely be young and male, and be passionate about their genre of music, probably wear ripped Jeans and a black or red t shirt (also potentially ripped) on their feet may well be a pair of doc martins or tatty shoes and their body may be scattered with piercings and complemented with an unconventional hairstyle. Their entire appearance suggests going against the flow.
The chap is socially aware in that he is constantly contemplating how much capitalism has ruined his existence and how many problems he can point out within the system.
From interviews we found that in his spare time, this skapunk follower would enjoy drinking alcohol, indulging in occasional drug use, loitering around buildings and again complaining about the system.
He wants people to know of the existence of his punk subculture and is proud of it.
He is likely to buy merchandise such as wrist cuffs and perhaps a band shirt of their favourite Ska or punk musician.
Above is arguably a bygone typical view of a punk rock, which today is actually quite a different thing, not that nobody adheres to this style anymore. I believe that although we attained some good ideas (some of which we will use) from the surveys and interviews, the actual demographic we are aiming at is much more mainstream. Peircings are still prominent and perhaps even torn clothing too, although you are now less likely to see as many of the liberty spike/mohawk style crazy hair choices. Despite the changes in the definition of typical punk, the views expressed by those who listen to the music will be largely unchanged, in that they probably aren't too keen on capitalism and are very outspoken. This has led to an evolution of ideas within the group, meaning that we are not going to make a video full of leather jackets and vandalism but there will definately be elements of it feeding off our audience research.
He is likely to buy merchandise such as wrist cuffs and perhaps a band shirt of their favourite Ska or punk musician.
Above is arguably a bygone typical view of a punk rock, which today is actually quite a different thing, not that nobody adheres to this style anymore. I believe that although we attained some good ideas (some of which we will use) from the surveys and interviews, the actual demographic we are aiming at is much more mainstream. Peircings are still prominent and perhaps even torn clothing too, although you are now less likely to see as many of the liberty spike/mohawk style crazy hair choices. Despite the changes in the definition of typical punk, the views expressed by those who listen to the music will be largely unchanged, in that they probably aren't too keen on capitalism and are very outspoken. This has led to an evolution of ideas within the group, meaning that we are not going to make a video full of leather jackets and vandalism but there will definately be elements of it feeding off our audience research.
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